• Specifically, the forum and the exhibition will:
• Provide an opportunity to the business community to participate in the inaugural launch of trading under the TFTA during the TFTA summit.
• Provide a high-level platform for structured public-private dialogue and collaboration among the COMESA,EAC, and SADC private sector and policy makers in the tripartite region to promote intra-regional and intra African trade
• Develop a Business Declaration Identifying the key strategic priorities and private-public sector interventions informing growth in intra Tripartite trade and submit to Tripartite Heads of State Summit for consideration.
• Facilitate knowledge sharing through the exchange of best practices, market intelligence, ICT, and trade and investment opportunities availed through regional integration.
• Showcase competitive products, services, innovations, and investment-ready projects through the exhibition, enabling firms to access new markets and attract investors.

The forum and the exhibition are expected to lead to the following outcomes:

• Launch of inaugural trading under the TFTA framework.
• Strengthened collaboration and coordination among COMESA, EAC, and SADC private sector, resulting in a more unified and influential private sector voice.
• Enhanced dialogue between the private sector, policymakers, and development partners on regional and continental trade and investment priorities.
• Identification, prioritisation, and documentation of key constraints to TFTA and intra-African trade, such as non-tariff barriers, regulatory inconsistencies, logistics challenges, and limited access to finance.
• Development of clear, actionable private sector recommendations to inform policy reforms and implementation at REC and member state levels.
• Increased market visibility for participating enterprises, particularly MSMEs, through the exhibitions.